Case Study 14 / 19
Momentos Footy: search visibility for a football e-commerce brand.
Football memorabilia & collectibles.
Explore the ProjectAboutMomentos Footy is a football-focused e-commerce brand selling memorabilia and collectibles inspired by iconic moments in the game. We manage its organic discoverability across search engines, answer engines and AI-powered search, alongside its Google Business Profile.
- Client
- Momentos Footy
- Services
- Digital Marketing & Growth
- Role
- SEO & organic visibility
- Scope
- SEO, AEO, GEO, Google Business Profile
Project overview
Client, scope and responsibilities.
- Client
- Momentos Footy
- Industry
- E-commerce, football merchandise and collectibles
- Services
- Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), Google Business Profile management
- Our role
- SEO and organic visibility specialist (ongoing)
Our role is to manage the brand’s organic discoverability across traditional search engines, answer engines and AI-powered search, and to keep its Google Business Profile aligned with the website.
The challenge
Customers now find products in more than one kind of search.
In a competitive e-commerce market, a website is only one part of online visibility. Customers discover products through Google searches, conversational questions, AI-generated answers and local business results.
The objective is to strengthen Momentos Footy’s discoverability across all of these, while keeping its website and business information aligned.
Objectives & strategy
Four connected disciplines.
- SEO
- AEO
- GEO
- Google Business Profile
- Step 01
Search Engine Optimisation
Keyword research and search-intent analysis, on-page SEO and metadata, product and category page optimisation, internal linking and content structure, technical SEO and indexability checks.
- Step 02
Answer Engine Optimisation
Clear, question-focused content; structured product and business information; answers to the questions customers actually ask.
- Step 03
Generative Engine Optimisation
Consistent brand and product information, clear crawlable content, relevant topical context, and monitoring of new AI-search opportunities.
- Step 04
Google Business Profile
Profile information and updates, categories and descriptions, product, image and post updates, review support, and consistency with the website.
What we deliver
Ongoing work, not a one-off project.
- Ongoing SEO management
- AEO-focused content and information optimisation
- GEO strategy and implementation
- Google Business Profile management
- Website discoverability and optimisation
- Ongoing visibility monitoring and improvement
SEO, AEO and GEO, explained
Three ways of being found, and what each one needs.
SEO: rank in search results
Search engines list pages for a query. SEO makes each product and category page the clear answer for the words customers type.
AEO: be the answer
Answer engines and featured answers quote a short, direct reply. AEO writes those replies on the page, in the form of the questions customers ask.
GEO: be named by AI assistants
AI assistants such as ChatGPT, Gemini and Perplexity describe brands from what they can read and trust. GEO keeps the brand’s facts clear, consistent and crawlable everywhere they appear.
Results & impact
The objective.
A stronger organic discovery system for Momentos Footy: prospective customers find relevant products through search, and search and AI systems understand the brand more easily.
Read more: AEO and GEO, how to get found in AI search.
This is ongoing work. We will publish figures here only with their source and period.
Quick answers
Momentos Footy, in brief.
Something we did not cover? Ask us directly and we will reply within 24 hours.
What did Ishwra do for Momentos Footy?
Momentos Footy is a football-focused e-commerce brand selling memorabilia and collectibles inspired by iconic moments in the game. We manage its organic discoverability across search engines, answer engines and AI-powered search, alongside its Google Business Profile.
Which industry is Momentos Footy in?
E-commerce, football merchandise & collectibles. It is part of our E-commerce & D2C Brands work.
What is the difference between SEO, AEO and GEO?
SEO helps pages rank in search results. AEO (answer engine optimisation) writes short, direct answers to the questions customers ask, so search features and answer engines can quote them. GEO (generative engine optimisation) keeps a brand’s facts clear and consistent so AI assistants such as ChatGPT, Gemini and Perplexity can describe it correctly.
Can Ishwra do a similar project for my business?
Yes. This project used our Digital Marketing & Growth service. Tell us about your business through Discuss a Project and we reply within 24 hours.