Case Study 08 / 19
Chintonique: fashion manufacturing, connected to digital commerce.
Women’s fashion brand on Shopify.
Explore the ProjectAboutChintonique is a women’s fashion brand owned by Chinar Bhatia, manufacturing dresses for customers in India and international markets. We designed and developed its Shopify store and continue to support its organic search, product catalogue, collections, inventory and WhatsApp automation.
- Client
- Chintonique
- Industry
- Fashion & apparel
- Role
- Design, development, SEO & store operations
- Platform
- Shopify
Project overview
Client, scope and responsibilities.
- Brand
- Chintonique
- Founder / owner
- Chinar Bhatia
- Industry
- Fashion and apparel
- Business
- Women’s dress manufacturing and e-commerce
- Platform
- Shopify
- Our role
- Design, development, SEO and e-commerce operations
- Additional scope
- Product, collection and inventory management; WhatsApp bot automation
- Market focus
- India and international markets
Our role goes beyond building the store. We also handle its SEO, its products and collections, its inventory and its WhatsApp bot, so the engagement connects the storefront with the store’s day-to-day operations.
The challenge
An online store has to do more than display products.
For a fashion manufacturer, the store has to present the collection well, keep a growing catalogue organised and support customers through the whole buying journey.
Connected requirements
- Present fashion products through a professional online storefront.
- Organise products into clear collections for easier discovery.
- Maintain product details and inventory information.
- Improve organic search visibility through SEO.
- Support customer communication through WhatsApp automation.
- Run the store as an ongoing digital sales channel.
Objectives & strategy
Design, develop, optimise, automate.
Build the storefront
A professional Shopify shopping experience for women’s fashion.
Improve discoverability
SEO foundations that help products and collections be found through search.
Organise store operations
A maintained product catalogue, collections and inventory.
Connect customer communication
WhatsApp bot automation to support customer conversations.
Our approach
- Design
- Develop
- Optimise
- Automate
- Step 01
Design
A storefront that presents products clearly and keeps one fashion brand experience.
- Step 02
Develop
The store built on Shopify, with the key shopping pages and the product discovery structure.
- Step 03
Optimise
SEO, plus product, collection and inventory information kept in order for ongoing performance.
- Step 04
Automate
WhatsApp bot automation supporting customer communication beside the storefront.
What we delivered
Five connected pieces of work.
Shopify website design & development
The online store, turning the brand’s fashion offering into a structured shopping experience.
Product & collection management
Product listings, product information and collection organisation, so the catalogue stays structured and easy to navigate.
Inventory management
Inventory handling inside the Shopify store, keeping product and stock information up to date.
E-commerce SEO
Search optimisation for the store, aligning product and collection pages with relevant search intent.
WhatsApp bot automation
WhatsApp automation that supports customer conversations and connects messaging with the shopping experience.
One connected store
The value of this project is the combination, around one online store.
Shopify store
Product discovery and shopping
Products & collections
An organised catalogue and inventory
SEO
Organic search visibility
WhatsApp automation
Customer communication
Together these support the store’s presence, product organisation, discoverability and customer communication.
Ongoing store management
Unlike a one-time website project, Chintonique is ongoing work: maintaining product and collection information, handling inventory, continuing SEO and developing the WhatsApp automation. It is an example of ongoing e-commerce support, not website development alone.
Results & impact
What is in place.
A Shopify store supported by ongoing SEO, catalogue and inventory handling, and WhatsApp bot automation.
No figures are claimed here, because we publish results only when they come from Shopify Analytics, Search Console or other reporting.
Quick answers
Chintonique, in brief.
Something we did not cover? Ask us directly and we will reply within 24 hours.
What did Ishwra do for Chintonique?
Chintonique is a women’s fashion brand owned by Chinar Bhatia, manufacturing dresses for customers in India and international markets. We designed and developed its Shopify store and continue to support its organic search, product catalogue, collections, inventory and WhatsApp automation.
Which industry is Chintonique in?
Fashion & apparel. It is part of our E-commerce & D2C Brands work.
Can a WhatsApp bot work with a Shopify store?
Yes. For Chintonique we implemented WhatsApp bot automation beside its Shopify store to support customer conversations, alongside SEO, product, collection and inventory management.
Can Ishwra do a similar project for my business?
Yes. This project used our Web Design & E-Commerce, Digital Marketing & Growth, AI Integration & Automation services. Tell us about your business through Discuss a Project and we reply within 24 hours.
Related capabilities & projects
View all projectsWeb Design & E-Commerce
Websites and online stores built around how your buyers decide.
Digital Marketing & Growth
SEO, content and campaigns, with tracking that shows what works.
E-commerce & D2C Brands
What we build for this sector, with its other case studies.
Mehru’s Sweets
Sweet maker in Shimla since 1902